The naked truth about The Naked Bee
Successfully re-imagining a product is one of the goals of modern product photography. How can an established brand and an already well-loved product line with an almost cult-like following re-ignite the excitement of its currently established market, and at the same time appeal to a broader segment of a much bigger market? In this photograph I took of The Naked Bee’s incredibly sweet-smelling and best-selling Moisturizing Hand & Body Lotion, I strive to create a new image that is a dramatic departure from the usual, standard catalog photography. This style of photography sets the product apart, and gives it a surprisingly pleasant and somewhat sophisticated or luxurious feel. This new image is designed not only to appeal to the sensibilities of the consumers, but also serves as a key visual element that heightens the experience when using the product. Check out the official website of The Naked Bee for more information and to check out what the buzz is all about.